YOU CAN’T DO BRAVE WORK WITHOUT BRAVE CLIENTS.
Here's a shout out to all the brave clients in the world. The ones that are given good, but push for great. The ones that will listen to research, but equally listen to their gut. And the ones that think they may get fired, but run that oh-so-brave ad anyway. (Special mention here to Martina Poulopati who sanctioned the breakthrough, phenomenal Viva la Vulva. You rock!) Brave work that takes a chance, breaks down barriers and then gets noticed is often the most effective. But it takes guts. Here's to you. That's all.